Setting the standard for the insurance sector
Setting the standard for the insurance sector
Setting the standard for the insurance sector
Setting the standard for the insurance sector
Setting the standard for the insurance sector
Insurance council of Australia
Insurance Council Australia
Insurance Council of Australia
Insurance Council of Australia
Insurance Council of Australia
Visual identity
Collateral and rollout
Visual identity
Collateral and rollout
Visual identity
Brand rollout
Visual identity
Collateral and rollout
Visual identity
Collateral and rollout
UX and UI design
Website build and deployment
UX and UI design
Template suite
UX and UI design
UX and UI design
Website build and deployment
Brand guidelines
Website build and deployment
Website build and deployment
Project overview
Project overview
Project overview
Project overview
Project overview
The Insurance Council of Australia (ICA) is the representative body of the general insurance industry in Australia, shaping positive outcomes for their members, people and the community. After what felt like a cataclysmic year in 2020 for Australia, with bushfires, floods and COVID-19 ravaging communities around the country and taking their toll on the economy, ICA set out to develop a strong, identifiable new brand that would serve to strengthen their identity and value proposition as the voice of a resilient Australia.
Theo+Theo have created a comprehensive brand identity for the council, starting with the logo that interprets the letters ICA as geometric forms, that act as touchstones for the brand’s core values of representing resilience and strength. These forms were then used throughout branded applications appearing as abstract graphic colour blocks on stationery as well as thin line devices over photography. The graphic language creates the sense of strength through resilience, by creating a constructivist feeling through the use of shape, and alluding to the productive sense of rebuilding and bouncing back after adversity.
The Insurance Council of Australia (ICA) is the representative body of the general insurance industry in Australia, shaping positive outcomes for their members, people and the community. After what felt like a cataclysmic year in 2020 for Australia, with bushfires, floods and COVID-19 ravaging communities around the country and taking their toll on the economy, ICA set out to develop a strong, identifiable new brand that would serve to strengthen their identity and value proposition as the voice of a resilient Australia.
Theo+Theo have created a comprehensive brand identity for the council, starting with the logo that interprets the letters ICA as geometric forms, that act as touchstones for the brand’s core values of representing resilience and strength. These forms were then used throughout branded applications appearing as abstract graphic colour blocks on stationery as well as thin line devices over photography. The graphic language creates the sense of strength through resilience, by creating a constructivist feeling through the use of shape, and alluding to the productive sense of rebuilding and bouncing back after adversity.
The Insurance Council of Australia (ICA) is the representative body of the general insurance industry in Australia, shaping positive outcomes for their members, people and the community. After what felt like a cataclysmic year in 2020 for Australia, with bushfires, floods and COVID-19 ravaging communities around the country and taking their toll on the economy, ICA set out to develop a strong, identifiable new brand that would serve to strengthen their identity and value proposition as the voice of a resilient Australia.
Theo+Theo have created a comprehensive brand identity for the council, starting with the logo that interprets the letters ICA as geometric forms, that act as touchstones for the brand’s core values of representing resilience and strength. These forms were then used throughout branded applications appearing as abstract graphic colour blocks on stationery as well as thin line devices over photography. The graphic language creates the sense of strength through resilience, by creating a constructivist feeling through the use of shape, and alluding to the productive sense of rebuilding and bouncing back after adversity.
The Insurance Council of Australia (ICA) is the representative body of the general insurance industry in Australia, shaping positive outcomes for their members, people and the community. After what felt like a cataclysmic year in 2020 for Australia, with bushfires, floods and COVID-19 ravaging communities around the country and taking their toll on the economy, ICA set out to develop a strong, identifiable new brand that would serve to strengthen their identity and value proposition as the voice of a resilient Australia.
Theo+Theo have created a comprehensive brand identity for the council, starting with the logo that interprets the letters ICA as geometric forms, that act as touchstones for the brand’s core values of representing resilience and strength. These forms were then used throughout branded applications appearing as abstract graphic colour blocks on stationery as well as thin line devices over photography. The graphic language creates the sense of strength through resilience, by creating a constructivist feeling through the use of shape, and alluding to the productive sense of rebuilding and bouncing back after adversity.
www.insurancecouncil.com.au
The Insurance Council of Australia (ICA) is the representative body of the general insurance industry in Australia, shaping positive outcomes for their members, people and the community. After what felt like a cataclysmic year in 2020 for Australia, with bushfires, floods and COVID-19 ravaging communities around the country and taking their toll on the economy, ICA set out to develop a strong, identifiable new brand that would serve to strengthen their identity and value proposition as the voice of a resilient Australia.
Theo+Theo have created a comprehensive brand identity for the council, starting with the logo that interprets the letters ICA as geometric forms, that act as touchstones for the brand’s core values of representing resilience and strength. These forms were then used throughout branded applications appearing as abstract graphic colour blocks on stationery as well as thin line devices over photography. The graphic language creates the sense of strength through resilience, by creating a constructivist feeling through the use of shape, and alluding to the productive sense of rebuilding and bouncing back after adversity.
www.insurancecouncil.com.au
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