Because a better future isn't going to build itself
Because a better future isn't going to build itself
Because a better future isn't going to build itself
Because a better future isn't going to build itself
Because a better future isn't going to build itself
Half Machine
Visual identity
UX and UI design
Service design
Sandbox venture
Sandbox venture
Sandbox venture
Sandbox venture
Sandbox venture
Half Machine was a sandbox venture created by Theo+Theo as a strategic partner to explore the impact of technology’s ability to enhance the human experience through principles of psychology and behavioural economics. The venture was built using the management consultancy model, designed to help organisations consider social impact when adopting new technologies. The organisation was also designed as a space for Theo+Theo to experiment with technology unencumbered by the usual constraints of day-to-day business.
Half Machine was a sandbox venture created by Theo+Theo as a strategic partner to explore the impact of technology’s ability to enhance the human experience through principles of psychology and behavioural economics. The venture was built using the management consultancy model, designed to help organisations consider social impact when adopting new technologies. The organisation was also designed as a space for Theo+Theo to experiment with technology unencumbered by the usual constraints of day-to-day business.
Half Machine was a sandbox venture created by Theo+Theo as a strategic partner to explore the impact of technology’s ability to enhance the human experience through principles of psychology and behavioural economics. The venture was built using the management consultancy model, designed to help organisations consider social impact when adopting new technologies. The organisation was also designed as a space for Theo+Theo to experiment with technology unencumbered by the usual constraints of day-to-day business.
Half Machine was a sandbox venture created by Theo+Theo as a strategic partner to explore the impact of technology’s ability to enhance the human experience through principles of psychology and behavioural economics. The venture was built using the management consultancy model, designed to help organisations consider social impact when adopting new technologies. The organisation was also designed as a space for Theo+Theo to experiment with technology unencumbered by the usual constraints of day-to-day business.
Half Machine was a sandbox venture created by Theo+Theo as a strategic partner to explore the impact of technology’s ability to enhance the human experience through principles of psychology and behavioural economics. The venture was built using the management consultancy model, designed to help organisations consider social impact when adopting new technologies. The organisation was also designed as a space for Theo+Theo to experiment with technology unencumbered by the usual constraints of day-to-day business.
Service design
Service design
Service design
Service design
Service design
In addition to naming, Theo+Theo worked with the venture team to create a dynamic brand identity, design a full-stack service, develop product offerings and business tools, and build its technology platforms. Half Machine was also a platform for Theo+Theo to explore the boundaries of user experience, explore interesting technologies and better understand their social impact.
In addition to naming, Theo+Theo worked with the venture team to create a dynamic brand identity, design a full-stack service, develop product offerings and business tools, and build its technology platforms. Half Machine was also a platform for Theo+Theo to explore the boundaries of user experience, explore interesting technologies and better understand their social impact.
In addition to naming, Theo+Theo worked with the venture team to create a dynamic brand identity, design a full-stack service, develop product offerings and business tools, and build its technology platforms. Half Machine was also a platform for Theo+Theo to explore the boundaries of user experience, explore interesting technologies and better understand their social impact.
In addition to naming, Theo+Theo worked with the venture team to create a dynamic brand identity, design a full-stack service, develop product offerings and business tools, and build its technology platforms. Half Machine was also a platform for Theo+Theo to explore the boundaries of user experience, explore interesting technologies and better understand their social impact.
In addition to naming, Theo+Theo worked with the venture team to create a dynamic brand identity, design a full-stack service, develop product offerings and business tools, and build its technology platforms. Half Machine was also a platform for Theo+Theo to explore the boundaries of user experience, explore interesting technologies and better understand their social impact.
Half Machine card design system
Audience
Audience
Audience
Audience
Audience
We designed the Half Machine brand to appeal to purposeful people with a bias toward action. People who enjoy a mutual love of evidenced-based design, and a fundamental desire to move things forward and affect the change required to enhance our experience of the world.
We designed the Half Machine brand to appeal to purposeful people with a bias toward action. People who enjoy a mutual love of evidenced-based design, and a fundamental desire to move things forward and affect the change required to enhance our experience of the world.
We designed the Half Machine brand to appeal to purposeful people with a bias toward action. People who enjoy a mutual love of evidenced-based design, and a fundamental desire to move things forward and affect the change required to enhance our experience of the world.
We designed the Half Machine brand to appeal to purposeful people with a bias toward action. People who enjoy a mutual love of evidenced-based design, and a fundamental desire to move things forward and affect the change required to enhance our experience of the world.
We designed the Half Machine brand to appeal to purposeful people with a bias toward action. People who enjoy a mutual love of evidenced-based design, and a fundamental desire to move things forward and affect the change required to enhance our experience of the world.
Theo+Theo partner James Theophane discussing the Half Machine vision
Half Machine consultancy workshop
Half Machine at a User Experience forum
Half Machine's Persona Tool design
Exit strategy
Exit strategy
Exit strategy
Exit strategy
Exit strategy
In 2018 Theo+Theo completed a successful exit from the business. Today Half Machine continues to successfully explore the limits of technology.
In 2018 Theo+Theo completed a successful exit from the business. Today Half Machine continues to successfully explore the limits of technology
In 2018 Theo+Theo completed a successful exit from the business. Today Half Machine continues to successfully explore the limits of technology.
In 2018 Theo+Theo completed a successful exit from the business. Today Half Machine continues to successfully explore the limits of technology.
In 2018 Theo+Theo completed a successful exit from the business. Today Half Machine continues to successfully explore the limits of technology.
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